Ecoscent x HIX present Room Number. A transformative fragrance inspired by the duality of hotel experience

Tasked with creating a fragrance that embodies change and hospitality, Ecoscent imagined a guest's transformation led by the duality of interior spaces and associated anticipation.

The moment the guest enters the hotel they feel enriched: more present, confident, optimistic and relaxed. Room Number opens with the guest room and sense of arrival. Fresh white linen and soft iris combine as daylight pours through sheer curtains.

As the fragrance unfolds, it becomes richer, warmer and more seductive. Amber and wood notes meet with leather and soft cashmere musk to define architectural notes with quiet confidence. It evokes the gentle buzz of the lobby bar, the warmth of crafted interiors conducive to low conversation and lighting.

Created exclusively for HIX, Room Number is more than a signature scent. It is an invisible layer of design, a sensory expression of hospitality at its best, because great spaces are remembered not just for how they look, but for how they make us feel.

The Room Number doesn't change, but the person behind it does.

Ecoscent Workshop. The Story of Scent

Connecting Brand and Experience Through Scent

How do Soho House, Hilton and Novotel use scent to create distinctive spaces and build lasting brand recognition?

Join the EcoScent team and immerse yourself in the world of *olfactory* marketing, exploring how fragrance becomes an integral part of the *guest’s sensory *experience.

Put your senses to the test and step into the world of our most powerful connections to memory and emotion.

*Scent, To You*experience invites you to discover a carefully selected collection of fragrances, uncover the notes and ingredients within them, and see how well you can identify each scent.

Why can floral notes evoke such powerful memories? How do we add depth and complexity to sweetness? Why does citrus create an immediate impression of freshness, yet remain beautifully fleeting?

Explore questions like these, share your own interpretations, and discover how specific notes come together to create a complete sensory experience.

This interactive and fluid workshop offers a glimpse into the art and strategy of scent, exploring how fragrance can shape atmosphere, influence emotion and complement interior design within hospitality spaces.

Three workshops will run throughout HIX:

Wed 25 November - 12.00 - 12.40
Wed 25 November - 15.00 - 15.40
Thurs 26 November - 12.00 - 12.40

Places are available on a first come, first served basis. To guarantee your place, RSVP . https://ecoscent.co.uk/blogs/general-blog-posts/ecoscent-hix-2026

The workshop will take place on the EcoScent stand (A40)