Experience Parla’s Loop collection

As furnishing partners for our HIX Talks stage and the VIP lounge, Parla’s Loop collection will be on show throughout the event. Landing as the second collaboration between Parla, Hines Fisher and Mathew Goodrich of Goodrich, New York.

Starting from a functional idea of rethinking the common areas of hotels and resorts, this upholstered furniture collection features enveloping shapes that recall the maternal codes of affection. With guests increasingly seeking solutions that remind them of domestic spaces, Loop responds with an emotional design characterised by oversized, soft volumes.

The collection consists of a sofa, an armchair and a pouf with a choice of fabric or leather upholstery to enhance the plump lines. Designed for public spaces such as lobbies or lounges, they encourage guests to spend less time in their rooms and enjoy the communal areas.

“Parla has collaborated on so many projects around the world with so many designers that their team has become true experts on ergonomics, upholstery, and distilling a nebulous design idea into a product that is robust and producible”, says Hines Fischer.