GROHE to bring Milan-inspired design and innovation to HIX 2026

GROHE will bring a taste of Milan Design Week to HIX 2026, by immersing guests into a unique world of premium wellness, aqua technology and modern innovation.

Working closely with the LIXIL Global Design team to create an immersive experience for guests to enjoy, GROHE’s showcase will display the latest innovations from its premium GROHE SPA sub-brand, alongside new technology, and leading design collaborations.

GROHE invites interior designers, architects, hoteliers, specifiers, and project stakeholders to experience the GROHE SPA brand first hand, with products from across the portfolio on display and selected working demonstrations.

At the heart of the showcase will be GROHE SPA’s latest developments across showers, taps, accessories, and fittings. The showcase focal point will be GROHE SPA’s innovative AquaTree; a 3D printed showering masterpiece that reimagines bathroom fittings to inspire and create emotional connection.

Elsewhere, new launches will be on display such as the new Allure Gravity customisable taps with Caesarstone inlets, and the new Grohtherm Aqua Tiles showers will also feature, to highlight GROHE SPA’s approach to combining distinctive design with a more immersive bathroom experience across all touch points.

The showcase will also spotlight GROHE SPA’s collaboration with premium functional fittings brand, Buster + Punch, bringing together GROHE’s expertise in premium bathroom design with Buster + Punch’s distinctive approach to materials, finishes and detailing. The collaboration offers a fresh perspective on the contemporary bathroom, where fittings are increasingly considered as part of the wider interior.

Technology will also take centre stage, with working displays of GROHE’s new AquaBooster shower technology. Visitors will be able to experience how it enhances the showering experience, delivering a powerful, satisfying spray while using water more consciously.

This year’s HIX theme, ‘Changes’, provides a natural context for the showcase. As the industry continues to rethink how spaces are designed, used and experienced, GROHE’s latest innovations demonstrate how evolving expectations are opening up new possibilities for the bathroom – from technology and water efficiency to more individual, design-led spaces.

The upscaled presence of GROHE at HIX also reflects the brand’s continued investment in the UK market and its growing engagement with the UK architecture and design community. With increased investment from its global headquarters, GROHE is placing greater emphasis on creating opportunities to connect directly with architects, designers and hospitality professionals.

Located on stand E70, the GROHE showcase will be positioned directly opposite the HIX bar, allowing a constant flow of refreshments throughout the show.