Instashade: Luxury Shade Solutions for Exceptional Hospitality Spaces

In hospitality, every square metre counts, and your outdoor spaces are no exception. A beautifully designed terrace, rooftop or garden can become one of your most valuable assets, drawing guests in, keeping them longer and leaving a lasting impression. At Instashade, we help hotels, restaurants and bars make the most of those spaces with high-end shade solutions that combine refined design with dependable performance.

Founded in 2017 and based in Cheshire, Instashade is a family-run business built on more than 20 years of industry expertise. We began by supplying and installing luxury parasols in private gardens across the UK, where our commitment to quality and customer care quickly earned us a strong reputation in the luxury outdoor furniture market. That same attention to detail now serves a growing portfolio of hospitality clients, including hotels, restaurants, bars, cafés and pubs throughout the country.

Designed for Guest Experience

Today's guests expect outdoor spaces that feel as considered as the interiors they have just stepped out of. Our parasols are designed to deliver exactly that: elegant, contemporary shade that compliments your property's aesthetic while creating comfortable, inviting spaces in all conditions. Whether you are shading a poolside lounge, a terrace dining area or a garden bar, our products help you create an atmosphere guests want to return to.

A Complete Outdoor Offering

Alongside our innovative range of parasols, we offer pergolas, outdoor heating & lighting, and café screens. Together, these allow you to extend your outdoor season well beyond the summer months, turning underused areas into year-round spaces that add genuine value to your venue and your covers.

Award-Winning Quality You Can Trust

We exhibit at a number of prestigious events each year, including the world-famous RHS Chelsea Flower Show, where our trade stands have won multiple awards. In 2025, we became a premium partner of Grand Designs, a recognition of our reputation for excellence in luxury outdoor living. Every product we supply comes with a minimum two-year warranty, giving you confidence in your investment.

Seamless From Enquiry to Installation

We understand that hospitality businesses cannot afford disruption. Our expert sales team works with you to identify the right shade solution for your space, and our highly skilled installation team delivers seamless installations across the UK, so your outdoor areas are ready to welcome guests with minimal fuss.

Our mission is simple: to make every moment spent outdoors a special one. For hotels and hospitality venues, that means creating outdoor spaces that are as beautiful as they are functional, and that keep guests coming back.

Visit us at Stand H10 to explore our range and discuss how Instashade can elevate your outdoor spaces.