Moroso celebrates colour, form and personality

Change has always been part of Moroso’s story.

Since 1952, we have worked at the intersection of design, culture, craftsmanship and industry, collaborating with designers who question the familiar and look for new ways of living, gathering and experiencing space.

For HIX Europe 2026, we explore change not as a moment, but as a continuous process of curiosity and experimentation.

In the spirit of this year’s theme, and with a nod to the radical energy of Memphis, our stand celebrates colour, form and personality — but, above all, the freedom to approach design differently.

Hospitality spaces are constantly evolving. They need to respond to changing behaviours, expectations and ideas of comfort, while still creating a sense of identity and belonging.

We are inviting visitors to experience Moroso in the way we believe furniture should be experienced: not simply observed, but touched, used and lived with.

Take a seat. Explore the details. Stay for a conversation.

Because meaningful change rarely comes from following what already exists. It comes from remaining curious, challenging convention and creating space for something unexpected

Gruuve by Patricia Urquiola

The spirit of the 1970s – the cultural revolution of that era, which gave rise to furniture with a distinctly informal style – inspires Gruuve, a system that captures the non-conformist spirit of the time and gives it the form of a modular sofa. With Gruuve, large, organic volumes intertwine with the structure, creating a seating ecosystem that invites interaction and redefines the relationship between the body and the object.

Gruuvelot by Patricia Urquiola

If Gruuve captures the free spirit of the 1970s with its fluid forms and dynamic modularity, Gruuvelot amplifies its sensory and symbiotic dimension. Its surfaces don’t just host the body—they seem to grow and adapt, as if the object itself were in a continuous state of transformation

Frame-shift by Gabriele and Oscar Buratti

A simple system made up of a few repeated elements, overlapping vertically to create compositions with the horizontal shelving. The sliding panels make it an extremely versatile piece of furniture, and its elegance is enhanced by the sophisticated design of the double-sided track.

Diesel living with Moroso

The Diesel Living with Moroso collection interprets contemporary design through an informal, textural and unconventional language. Sofas, seating and accessories combine industrial aesthetics, tailoring details and comfort, shaping spaces with a bold character. A project that brings together experimentation and lifestyle in an authentic vision of living.

Shortwave chair by Diesel Designers

Although this chair is small in stature with a feminine side, it still has a lot of attitude. Perfect as a dining chair or side chair, the wing arms are designed for style and function, creating a place for the arms without being an armchair and displaying some serious silhouette.

Woodwave Table by Diesel Designers

The Woodwave Collection takes inspiration from Shortwave chair and moves it in the direction of minimalist Scandinavian design through clean lines and a purist wood construction — but always with a Diesel twist.