Step Inside Contract Chair Co.’s Lounge Concept at HIX 2026

For its HIX debut, Contract Chair Co., in collaboration with Fusion DNA, is creating something a little different. Introducing The Lounge.

Step inside the stand to find an elegant hotel cocktail lounge concept: an inviting, curated hospitality space designed to spark conversation and show what’s possible when furniture, materials, and atmosphere come together.

Behind every successful hospitality project is a long list of decisions, suppliers, specifications, logistics and moving parts. Contract Chair Co. brings all of those pieces together under one roof, from initial consultation and product specification through to bespoke furniture, procurement, delivery and installation.

Their stand gives visitors an opportunity to experience what can be achieved when working with them. Explore furniture, finishes and details in a setting that feels like a finished hospitality space, meet the team behind the process and see how they can help turn your idea into something ready for guests to enjoy.

Contract Chair Co. is a leading supplier of European design-led hospitality furniture, working with commercial clients across hotels, restaurants, bars and many other hospitality spaces. But they’re about much more than just supplying a chair or table.

Lounge Sessions

They’re also bringing industry voices to the conversation with Lounge Sessions, a programme of panel discussions exploring the changing ideas and shifting expectations shaping where hospitality design is headed next.

The Emergence of ‘Mid-Luxury’: Designing for Aspirational Hospitality
Luxury is changing. The discussion will explore how authenticity, craftsmanship and intentional specification are shaping more aspirational guest experiences.

Invisible Wellness: The Hidden Details That Define Guest Comfort
Wellness isn’t always something you can see. The panel will explore how wellness is evolving in hospitality, and how choice, acoustics, touch, texture, and spatial comfort define how a hotel actually feels.

Come for the furniture. Stay for the conversation. And discover what 20 years of experience can bring to your next project.

Find Contract Chair Co. at stand A70 at HIX Europe 2026, 25–26 November, Excel London.