The word SPA originally comes from the first letters of ‘Salus Per Aquam’, and means ‘Wellbeing Through Water’ in Latin. This is the founding concept behind GROHE SPA.
We bring wellness through water. This links seamlessly with the macro trend on which we focus: wellness and wellbeing. A decade after the initial launch we are revitalising the brand’s luxury appeal by focusing directly on architects and designers looking for inspiration and new luxury.
Consumers with a sophisticated taste and a longing for the beauty of ‘me moments’ offered by GROHE SPA products also forms an important part of our audience.

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