HIX LDN 2024: Activations preview
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Across the HIX LDN show floor, guests are invited to experience the expert hospitality of our brilliant exhibitor community with a programme of pop-up experiences, stand installations, interactive workshops, networking receptions and more.
Along with our own activations like those taking place on our signature installation and the annual HIX Social opening night party, HIX guests can discover the latest hotel interior experiences and cutting-edge product launches surrounded by stand concepts and additional content inspired by our theme for 2024 – a sense of place.
Featuring transportive listening bars, multisensory tea ceremonies and a dive into colour-coded relics of the past, this year’s activation line-up is bigger than ever. Check out some of these special sessions below.
Furniture Fusion // Your face, our place
Stand: E11 – 27 & 28 Nov, all day.
Taking the form of a unique music-inspired stand installation created in collaboration with design studio Jones AD, Furniture Fusion’s ‘Your face, our place’ celebrates a love of sound, and the creative forces around it. Visitors are be invited to step into another world, play a track and be transported, with the firm promising a place to reflect and to reconnect. Full details are being kept under wraps until the event, but guests can expect a unique, interactive installation that celebrates the way in which music marks the moments in our lives, entwined with feelings, sights and experiences to create a sense of self and place. The installation will feature pieces selected by Abi Perry-Jones, Creative Director of Jones AD, along with bespoke furniture created for the event by Furniture Fusion.
Laufen // Colour Archaeology
Stand: 6 – 27 & 28 Nov, all day.
Visitors to the Laufen booth can explore Colour Archaeology – a meticulously curated room set that presents the outcome of an academic research project led by Roberto Sironi to colour-categorise over 10,000 artifacts in museums worldwide. Collected into vibrant clusters that reflect their cultural origins, these colours allow designers to anchor their spaces in rich historical context. The stand itself draws on the ancient ceramic traditions of two regions: the blue-green hues of ancient Egyptian ceramics and the warmer tones of the Tigris and Euphrates basin. It doesn’t get much more ‘sense of place’ than this.
Julian Chichester // Stand showcase
Stand: E12 (27 & 28 Nov, all day)
A stand showcase from Julian Chichester will feature the four-poster Bobbin Bed in a hand-sculpted Antique Gesso at the heart of an elegantly designed hotel suite. Set to join it are other highlights from the brand’s catalogue including the Tivoli Wardrobe with its contrasting aged rattan doors along with the Jackson Desk by Turner Pocock and matching bedsides that combine light African walnut with an inlaid high gloss jade vellum. A versatile range of further designs, styles and finishes are on display including the Agostino Mirror, Luccio Side Chair, Bobbin Bench, Chagal Chair, Roxy Floor Lamp and Melrose Coffee Table.
Everyhuman x Studio Skov // Interactive AI scent workshop
Stand: A41 (27 Nov / 13:00 – 14:00)
Following the Scent of Place panel discussion, guests are invited to the EveryHuman installation space for an interactive scent workshop featuring two signature Scent of Place fragrances created in collaboration with STUDIO SKOV. Led by EveryHuman's professional scent coach, participants can experience the scent profiling process, interact with the EveryHuman AI-powered fragrance machine, then personalise, produce and purchase their own unique Scent of Place.
Villeroy & Boch // Plate-painting workshops
Suite 312 – 314 (27 & 28 Nov, 11:00 – 15:00)
Join Villeroy & Boch in their BDC showroom for an interactive plate painting workshop and learn more about the bathroom brand's timeless designs and quality craftsmanship first-hand.
TOTO // Japanese tea ceremony with Matcha Tea tasting
Stand: E11 (27 Nov 12:00 – 16:00)
As part of a specially designed stand that includes a sensory zone and Japanese-inspired tea house created by architects Squire & Partners, first time exhibitors TOTO are showing off their iconic Washlet range in an environment that fully reflect our ‘sense of place’ theme. As part of their standout exhibition space, the global bathroom manufacturer will be hosting an authentic tea ceremony and demonstration with a Matcha tea tasting from noon until 4pm on day one of HIX. Drop by and discover an authentic Japanese experience influenced by both traditional and contemporary design sensibilities.
Historic Productions x Silent Gliss // A sense of place presentation
Suite 325-326 (27 Nov, 14:00 – 15:00)
As part of this year’s signature HIX installation, heritage consultants Historic Productions created a deep-dive report on the storied past of our iconic home venue – Islington’s Business Design Centre. Once the Royal Agricultural Hall and a nexus for London’s social life, hosting royal engagements and cattle auctions alike, the BDC boast a story and narrative like few other trade show venues. Join Dr. Juliet Learmouth, Research Director at Historic Productions’, to discover the characters and stories that define the building and its surrounding neighbourhood.
Crosswater // Transitional Design: The creative clash between traditional and contemporary interiors
Stand: U35 (27 Nov, 16:00 – 17:00)
Join the team at Crosswater (stand U35) for an exclusive panel discussion with leading interior designers and architects from EPR, Natalia Miyar Atelier, OCCA Design and Bathroom Brands Group which will explore the intersection of two distinct design philosophies and address how they can be harmonised in the commercial arena to create innovative and timeless spaces.
Hotel Designs x Balsan & Ligne Roset // Designing the Brand: Insider know-how from the operators.
Stand: 18 (27 Nov, 17:30)
Moderated by Hotel Designs, this stand panel by Balsan and Ligne Roset Contract brings together four design leaders from Accor, Hilton, Hyatt and IHG to explore how designers and operators alike can build a brand’s appearance.
Gessi // Soundsystem
Stand 10 (27 Nov, 17:00 – 20:00)
Back by popular demand, the GESSI sound system returns to our Thursday night, late-close HIX Social party with another round of beats and bubbles.
Dornbracht // Enduring design with champagne and canapés
Stand 1 (27 Nov, 18:00 - 20:00)
Dornbracht will be hosting Christian Sieger of sieger design, the design house responsible for many of its fittings including the iconic MEM. Join the team for champagne and canapés as informal conversations take place on the different designs.
Kindling // 2024/25 Launch Reception
Silent Gliss showroom, suite 325-326 (28 Nov, 12:00 – 13:00)
Student design initiative Kindling is back to inspire and elevate future hotel design voices. Join the founders from HIX, ReardonSmith Architects and MKV Design to hear more about this year's theme and celebrate the start of the platform's second cycle.
HIX LDN is Europe's leading hotel design event. Join the hospitality design community on 27 & 28 November at London's BDC for two days of talks, parties, installations and an exhibition of over 160 leading interior labels.