(The Sense Series x Studio Skov) A Scent of Place: Elevating brand experiences through olfactory design

Building on this year's HIX theme — A Sense of Place — A Scent of Place explores the powerful role of olfactory design in hospitality placemaking and brand experience. Hear from a diverse range of industry leaders on the power of scent and its ability to evoke lasting memories and foster meaningful connections between people and place.