Ariel is a global retail and experience futurist. He’s been creating pioneering experience technology and design for the last 20+ years; specialising in immersive brand experiences for clients including Google, Intel, Tesla, H&M and Adidas. His teams create award-winning, tech-driven environments - most recently an Intel AI Experience that won a Gold Reggie - that blend design, data and interactive technology to transform how customers engage with spaces.

He is now bringing his expertise in full immersion to the world of hospitality, after noticing that fully localized, experiential and interactive environments tailored to today's new consumers are paramount to success in both retail and hospitality. For hoteliers and hospitality leaders, Ariel brings technology led strategies to boost guest engagement, monetise in-venue experiences, and deploy omnichannel and immersive tech that drives loyalty and revenue.