2024 theme: A sense of place

HIX 2024: A sense of place

What's the difference between a space and a place? Spaces can excite and intrigue guests, but places stay with us long after we leave.

At the heart of HIX 2024, our guiding theme for this year explores how hotels can tap into the unique potential of the buildings they occupy and the communities they serve. A rising demand for authentic experiences, responsible products and sustainable projects will require developers, designers, operators and investors alike pay close attention to this process if they wish to thrive.

That's why every element of this year's show – from our insightful talks and immersive installations to the vibe of our parties and soundtrack – will draw influence from a sense of place, asking how a spaces we visit becomes the places we return to.

Register interest

This theme and concept will also guide the debut edition of HIX KSA, the first international HIX event with a focus on the exciting MEA market. Taking place on 18-20 February 2025 at Saudi Arabia’s Riyadh Arena as part of the inaugural Riyadh Design Week, HIX KSA will explore A Sense of Place through a different lens, addressing the major challenges and opportunities facing the region’s leading hospitality designers, operators, architects and developers.

Learn more

Working with the HIX Team, we wanted to embrace the theme and turn our stand into an experiential environment

Kevin Slade, Director of Growth, Duxiana

Running parallel, our curated HIX Talks programme will explore this process through
conversations and keynotes featuring the hospitality industry’s brightest minds, covering topics including responsible tourism, sustainable construction, and the value of hospitality programming as part of a two-day agenda asking questions like: What does ‘place’ mean in a global industry? What kind of places will the next generation of guests seek out? And how can a sense of place be communicated with guests and locals alike?

Learn more

Join HIX favourites including Ligne Roset, Gessi, Panaz and Chelsom along with newcomers like Secto Design, Frandsen, Bensen, Arte and Edinburgh Weavers to discover the essential hotel interior products for hospitality design’s next chapter, as well as stand parties, activations and more.

Let’s make this space a place. Register your interest to attend HIX 2024 for free and discover the next generation of hotel interior experiences.

In partnership with

HIX 2024 theme

HIX 2024: A sense of place