HIX 2024: A sense of place
What's the difference between a space and a place? Spaces can excite and intrigue guests, but places stay with us long after we leave.
At the heart of HIX 2024, our guiding theme for this year explores how hotels can tap into the unique potential of the buildings they occupy and the communities they serve. A rising demand for authentic experiences, responsible products and sustainable projects will require developers, designers, operators and investors alike pay close attention to this process if they wish to thrive.
That's why every element of this year's show – from our insightful talks and immersive installations to the vibe of our parties and soundtrack – will draw influence from a sense of place, asking how a spaces we visit becomes the places we return to.