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HIX 2026 theme

HIX 2024

HIX 2026: Changes

This year, we’re embracing ‘Changes’.

As we move to our exciting new home at Excel London – a hyper-connected, purpose-built Docklands blank canvas ready for bold ideas and fresh perspectives – we’re also thrilled to share that the European AHEAD Awards will join us, adding even more energy and prestige to this year’s event.

With the theme writing itself, we’re reflecting on change through the lens of design, hospitality and travel. We’re exploring what it means to exchange one thing for another. To evolve. To rethink. To become different. 

From the call of “All Change!” – pause, step off, reflect, and continue your journey – to Bowie’s timeless creative mantra, “Ch-Ch Changes. Turn and face the strange.” 

For 2026, the tide moves in a new direction. 

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Culture Clash

Across two days of panels, presentations and interviews, HIX Talks explores the future of hotel design with the industry’s brightest minds.

Sharing actionable advice and the inside stories behind world-leading projects and practices, hear from our leading line-up of expert industry speakers as they address the challenges and opportunities set to define a new era of hospitality experience.

Guided by our HIX 2026 theme 'Changes', this year’s agenda explores the unique customs, values and histories of design cultures both global and local, and the power of authentic hospitality narratives in a quickly changing market. 

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