Bespoke design, made for HIX

Great hotel experiences are built around unique, considered details. So, for 2026, we’re applying the same thinking to HIX itself.

Introducing HIX Originals — a curated collection of bespoke pieces, collaborations and experiences created exclusively for HIX Europe 2026.

Working with a group of brilliant creative partners, we’ve taken our theme of Changes as a starting point to create a sensory journey through the show. From scent and sound to art, furniture and florals, each Original has been designed to shape how HIX feels, looks and is remembered.

Five collaborations. Five ways to experience HIX differently.

ORIGINAL 01

Scent – Ecoscent: Room Number

Created exclusively for HIX Europe 2026, Room Number explores the transformative power of scent and the different moods of the hotel experience.

The moment the guest enters the hotel they feel enriched: more present, confident, optimistic and relaxed. Room Number opens with the guest room and sense of arrival. Fresh white linen and soft iris combine as daylight pours through sheer curtains.

As the fragrance unfolds, it becomes richer, warmer and more seductive. Amber and wood notes meet with leather and soft cashmere musk to define architectural notes with quiet confidence. It evokes the gentle buzz of the lobby bar, the warmth of crafted interiors conducive to low conversation and lighting.

Created exclusively for HIX, Room Number is more than a signature scent. It is an invisible layer of design, a sensory expression of hospitality at its best, because great spaces are remembered not just for how they look, but for how they make us feel.

The Room Number doesn't change, but the person behind it does.

ORIGINAL 02

Art – Double Decker x Peter Judson

What changes from hotel to hotel around the world, takes on many forms, and yet instantly represents hospitality?

Tables.

That was the starting point for Double Decker and artist Peter Judson, who have collaborated to create a bold new artwork for HIX Europe 2026.

Inspired by Postmodernism, ceramics and the visual language of the video game Wipeout, Tables sits somewhere between artwork, design and pattern. Created as an infinitely adaptable visual system, it will make its way through the HIX experience – from the Lobby and Boulevard to HIX Talks and the Bar.

Punching, popping, splashing and swivelling its way across the show, Tables becomes the visual thread connecting the spaces and experiences of HIX Europe 2026.

And because good design should be taken home, visitors will have the chance to take a piece of Tables away with them. Watch this space.

ORIGINAL 03

Furniture – Parla x HIX

We’ve worked with Parla before, so we already knew their mix of heritage craftsmanship, forward-thinking design and collaborative spirit. For HIX Originals, we wanted to take that relationship further.

As our furniture partner for the Lobby and Bar – the beginning and end of the HIX visitor journey – Parla has embraced the spirit of Changes through the bold forms and playful energy of 1980s Milanese design and Memphis.

The resulting collection brings colour, shape and personality to the show, creating a visual language that runs through both spaces.

Designed for the slower moments of HIX – settling in at check-in, taking a break between talks or staying for another drink at the Bar – the Parla x HIX collection brings together comfort, character and considered design.

ORIGINAL 04

Sound – Music Concierge

Rosewood, Belmond, Mondrian, Dishoom: the most distinctive names in hospitality treat music as part of the design. Music Concierge is the global creative music agency that shapes how they sound.

From Rosewood to Belmond, Upper House to Dishoom, the most distinctive names in hospitality treat music as part of the design. Music Concierge is the global creative music agency behind them, defining and delivering music identities that shape how a space feels from the moment a guest arrives.

This year, the agency brings that approach to HIX. Music Concierge will design the soundtrack to our Lobby, setting the tone for every visitor as they enter. Curated around this year's theme, 'Changes', the music will evolve across both days, carrying through into the evening and on to AHEAD Europe.

"Music isn't just about background," says Rob Wood, Founder and Creative Director of Music Concierge. "It's one of the strongest signals a brand sends, shaping how a space feels, how it's remembered. It has to be considered as carefully as every other design element."

ORIGINAL 05

Floral – Long Lunch Studio

Why hire some flowers when you can make your own?

For HIX Originals, we’re partnering with Long Lunch Studio, a London atelier creating sculptural paper flowers for hospitality and interiors, to develop a completely bespoke floral installation for HIX Europe 2026.

Founded by Polly Green, Long Lunch Studio grew from a love of colour, meticulous making and the desire to create flowers that last. Each bloom is handcrafted from Italian crepe paper, sitting somewhere between floristry, sculpture and interior design.

For HIX, Polly is translating the bold palette and playful spirit of Changes and the Memphis-influenced Tables artwork into expressive botanical forms.

The result will bring softness, texture and movement to the HIX environment – with flowers designed to be enjoyed long after the show has finished.

Experience HIX Originals

From the moment you arrive, HIX Originals will be woven through the experience – creating a show that isn’t just something to visit, but something to see, hear, smell, touch and remember.

Register for HIX Europe 2026

HIX ORIGINALS