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HIX Talks

HIX 2024

For new perspectives

Across two days of panels, presentations and interviews, HIX Talks explores the future of hotel design with the industry’s brightest minds. 

Sponsored by Kohler, this year's agenda is guided by the theme of 'Culture Clash' and addresses topics including the shifting definitions of luxury, innovations in hotel wellness, and how technology is transforming both hospitality spaces and the studios creating them. Join our leading line-up of designers, operators, experts and thought leaders to explore the future of hospitality with the people shaping it.

Offering actionable advice to take into your next project, this year's speakers feature senior executives from Accor, Starwood Hotels, Ennismore, Rockwell Group, 25Hours, YOTEL, Maybourne, OBMI, Jolie, G.A Group and more. 

Full agenda announced early October

Register for a free pass


HIX Talks sponsored by: 

KOHLER

2025 Agenda 

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26 Nov 2025
  1. HIX Talks stage
    • HIX Talks
    When hotel groups target a new culture, region or demographic, they face a defining challenge: how to translate their offer while preserving the brand DNA which makes them unique. Join our experts as they explore the art of cross-cultural brand translation, navigating culture clashes, and how to generate experiences that connect rather than compromise.
  2. HIX Talks stage
    • HIX Talks
    In a rapidly changing world, do the old definitions of luxury hospitality still apply? As attitudes around community, authenticity and responsible consumption continue to shift, join our expert panellists to hear how major hotel designers and operators are navigating the new luxury landscape.
  3. HIX Talks stage
    • HIX Talks

    Go behind the scenes with international luxury hotel specialists G.A Group as they celebrate a landmark 40th anniversary. Exploring the challenges and transformations that come with running a creative studio in today’s market, this session goes beyond interiors to tackle the realities of leadership, resilience and building a sustainable creative practice.

  4. HIX Talks stage
    • HIX Talks
    As the founder of 25hours Hotels, Christoph Hoffmann rewrote the hospitality rulebook and ushered in an era of vibrant, unique and spirited design experiences. Hear from a true hotel visionary in this in-depth keynote interview touching on collaborative leadership strategies, the importance of stories, and what it takes to challenge the status quo. 
27 Nov 2025
  1. HIX Talks stage
    • HIX Talks
    The leading awards programme for hospitality experience and design brings four esteemed judges to the HIX Talks stage for a deep dive exploration of the trends, ideas and concepts that defined the best new hotels of 2025.
  2. HIX Talks stage
    • HIX Talks
    With a new wave of technology set to sweep through both hotels and the studios creating them, how will the industry’s relationship with LLMs, apps, androids and AI shape the design and experience of tomorrow’s hospitality interiors?
  3. HIX Talks stage
    • HIX Talks
    Hotel wellness has evolved beyond the spa to become a platform for some of the world's most innovative treatments. As the industry embraces a rising longevity movement and a closer relationship with medical procedure, what does the future hold for guests and designers alike?
  4. HIX Talks stage
    • HIX Talks
    Thinking of going it alone? Starting your own studio can be a daunting prospect, but it might be the most rewarding decision you’ll ever make. Hear from three founders at different stages along the path as they share the realities of backing yourself, winning clients and building a team.