Embrace the art of transformation through the lens of reflection.
From cultural clash to cultural harmony.
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A collaboration between
Luma Mirrors by Gemm London
Creators of Bespoke Illuminated Guest Bathroom Mirrors and Guest Bedroom Mirrors. Recent hotel projects include The Maybourne Riviera, VOCO Letchworth Hall Hotel by IHG, and The Caledonian Edinburgh, Curio by Collection Hilton.
MKV Design
An award-winning interior architecture and design practice specialised in luxury hotels and exclusive international resorts. The studio’s hotel projects include Costa Navarino, Bűrgenstock Resort and Sheraton Grand Park Lane.
Luma Mirrors by Gemm London and MKV Design's ‘Reflections’ installation will offer ‘a place where contrasting cultures flow both ways and influence one another, perhaps finding commonality,’ says Maria Vafiadis, Founder and Managing Director of MKV Design.
The cultural exchange in question comes courtesy of Luma Mirrors by Gemm London, led by Founder & Managing Director Laura Martinez-McGregor, with her sister Marian Martinez-McGregor working alongside her as Sales & Marketing Manager. Their Scottish/Spanish heritage informs both their personal and professional philosophies, and, having grown up in Ibiza watching their father manage the beachfront hotel that would eventually rebrand as Nobu Hotel Ibiza Bay, they were uniquely positioned to observe the evolution of the island’s famed hospitality culture.
Centred around reflections both personal and literal, the space will be defined by its use of mirrors, which Vafiadis refers to as ‘the greatest non-material’. ‘They don’t show themselves, but exist to reflect a human face, the design of a space, or a view of the location through a window,’ she explains. ‘Mirrors capture infinity and timelessness as well as moments of the here and now.’
"a place where contrasting cultures flow both ways and influence one another, perhaps finding commonality"
"Mirrors capture infinity and timelessness as well as moments of the here and now"
‘It was a beautiful natural synergy, given that Maria's mediterranean background was similar to ours,’ Laura adds. ‘Growing up we saw Ibiza change from a relaxed bohemian setting to a super-VIP luxury hotel island, and Maria was able to identify with the experiences of watching hospitality culture evolve and seeing a hierarchy emerge within this. She and her team have interpreted the idea with great depth, thought and warmth.’
Set to feature on-stand activations including a Balearic-inspired DJ set from Music Concierge Founder Rob Wood, Ibizian mixology sessions and demonstrations of the latest Luma design collaborations, a visit to Reflections is the perfect opportunity for HIX guests to experience the power of hospitality design to tell stories, resonate emotionally, and break down barriers all around the globe.
“The exchange of cultural backgrounds has never been more relevant to humanity. When we are in a hospitality setting, and away from our everyday environment, our minds tend to reflect on ourselves, others and the world around us,” Vafiadis concludes. “We don’t have the re-assurance of our familiar space, but we do have the intrigue of something that doesn’t quite belong to us. We hope our installation will express this, and contribute to the ongoing dialogue about the impact of the hospitality industry on the environment that has exacerbated culture clashes.
Visit Reflections at stand U33