“He not busy being born is busy dying.”
A Dylan-inspired installation celebrating transformation, the fusion of ideas and the value of the creative process
An immersive collaboration between
Bell & Swift
Best known for their award-winning commercial designs within the hotel and hospitality industry. But behind the scenes they are a team of passionate, creative and expert interior design collaborators who create thought provoking, striking, innovative designs.
Furniture Fusion
Established in 2001, Furniture Fusion is the UK’s leading furniture supplier within the hospitality sector. Based just outside London, they work with clients across the UK and Europe, and can help with everything from initial concepts through to bespoke design, installation and delivery.
Inspired by Dylan’s lyrics, Furniture Fusion has created a unique installation celebrating transformation, the fusion of ideas and the value of the creative process. Here is a rallying cry for progress over stagnation, learning and developing, pushing forward and constantly innovating to challenge what’s possible.
The fusion of ideas and different perspectives results in something stronger, richer, new and unified. There’s a value in pushing boundaries, embracing the tension of different approaches to creativity and artistic expression and leaning into a culture clash – there’s always a sense in trying.
"Let’s resist the urge for perfection and try something new, even if it feels uncomfortable, and celebrate the possibility that brings"
"There’s a real freedom in embracing the tension of different approaches to creativity and in leaning into a culture clash"
The installation takes inspiration from one of Bob Dylan’s most important songs, It’s Alright Ma (I’m Only Bleeding), and promises to be much more than just a showcase for Furniture Fusion's furniture collection and bespoke production. Full details are being kept under wraps until the event, but guests can expect a visually striking installation, designed to prompt conversation, challenge convention and provoke questions.
While music is the inspiration, furniture and hospitality design are at the heart of the project, drawing on the team’s experience of working with hotel, bar and restaurant operators over two decades. The installation is created in partnership with design firm Bell & Swift, with bespoke furniture created for the event by Furniture Fusion.
It’s energy from opposition, collaboration from contradiction and invention born from tension. Rebelling against sterile purity, revealing potential and celebrating possibility – what else can you show me?
Visit 'What Else Can You Show Me?' at the Furniture Fusion stand, U35